We grow sustainability when our customers tell their friends about Fathom, agencies start using us for all their client websites, or when reviewers try several analytics products and end up choosing us. Instead, we’re happily independent and bootstrapped. Our customers come first because they’re our only investors-we don’t have venture capital funding, bank loans, or other shareholders we answer to. Our business model is honest yet unusual for the startup scene: we charge a fair price for our software (instead of giving it away for free, then selling your data to generate revenue). We built Fathom from the very start to be privacy-focused and easy to use. Caleb Porzio, creator of Alpine.js Fathom integrates easily with all content management systems and developer frameworks ![]() Miguel Piedrafita, founder of SitesauceĪfter switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. Not only is their product and support awesome, but they've shown how much they actually care about their privacy-focused mission. Ruben Gamez, founder Docsketch & Bidsketch I consider Fathom a "must have" tool if you want to understand what's happening with your website traffic-it's simple, speedy, and accurate. ![]() Using Fathom means I don't have to compromise my morals. They are the best Google Analytics alternative who really care about privacy. Derrick Reimer, founder of Savv圜alįathom’s simple analytics dashboard with clear metrics makes it easy to understand what's happening across all web properties. Privacy-protections aside, I love the beautifully simple interface. They’re an analytics company I can trust. Today, so many big tech corps are abusing our privacy. Evan You, creator of Vue.jsįathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy. That’s why I’ve switched to Fathom Analytics. I value my time and my website visitors right to privacy. Charli Marie, Creative director of ConvertKit It gives me everything I want to know about my site's performance. I switched to Fathom because it’s an ethical analytics tool that I trust. I love how simple Fathom is, and it really gives you all the traffic metrics you could need. Campaign builder Our UTM generator for track campaigns.Roadmap What features do you want in our software?.Changelog Recent updates to our analytics software.Help centre Learn how to use Fathom Analytics.Above Board Our bi-weekly podcast about Fathom.Our blog The latest digital privacy news & more.Researching website analytics? Here's why Fathom is the best choice.Google Analytics alternative GDPR compliant, no cookie banners required.Privacy-focused Understand without spying on your visitors.Simple to use No training needed, it's just a single page.Our data journey How we anonymously process data. ![]() EU Isolation GDPR compliance out of the box.Bypass ad-blockers Stop seeing only half your visitor data.How Fathom works Our script, dashboard, email reports & more.What you can do with Fathom Understand your visitors without spying.Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers. EU DPA declares Google Analytics illegal because it runs on US cloud providers.
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